Competitive Lock-Out is a Business Tactic (as opposed to an innovation strategy) where firms seek to create “barriers to entry” to prevent new firms from entering their markets. Examples include signing exclusive “lock-up” agreements with core providers, or lobbying to create byzantine laws that strongly (and often unfairly) favor the incumbent.

The range of potential tactics is very large, but we feel that most of the Lock Out strategies are not cost effective or brand enhancing.

As we say “Lock-Out is out.”

Posted in: Glossary