Welcome to the Age of Hyper-innovation where new innovative products are designed, created, and launched faster than ever before. Yet most new products fail because they are not products that people actually want to buy.


What if you had a Secret Formula that could predict how successful your new product will be in each of its target markets? What if you had a new way to look, not just at your new product development process, but at your entire product innovation strategy?

Welcome to “The Innovator’s Secret Formula,” a new book that introduces the Quantitative Product-Market Fit (QPMF) Innovation Framework, a breakthrough method for designing highly profitable, market-leading products that have high Product-Market Fit (PMF). Product-Market Fit is so critical for success that Silicon Valley investors call it “the only thing that matters.”

Drawing on decades of experience working with innovative companies and venture-backed start-ups in Silicon Valley and across the country, the authors finally share their Secret Formula for creating profitable, award-winning breakthrough products.

Advance Praise for The Innovator’s Secret Formula

The Innovator’s Secret Formula helps to demystify, and breakdown the key ingredients of success and the playbook/roadmap for Innovation. This is now mandatory reading for all my leaders. Finally it’s not so secret anymore.  

Mark Achler

Managing Director, MATH Venture Partners

The authors start the first chapter with, “Disruption comes to us all.” I doubt they knew how true their words would ring in 2020, and yet they provide timeless insights coupled with tested structure to enable all of us to create profitable (i.e. valuable) innovations in the daily disruption facing us today.

Dr. Diane Hickey

CEO of Diamond Chameleon Group

The Innovator’s Secret Formula is a master class for innovators, or more accurately anyone responsible for a product’s success, starting with 10 implications coming right at you and me. Through brilliant examples, from Michael Jordan to Crisco, and new analytics, you have a better shot at being the disruptor, not the disrupted.

Robert J. Jordan

CEO, InterimExecs LLC


Chris Sorensen


Chris Sorensen has over twenty five years' experience on the "front lines" of technology innovation. He is an award-winning start-up executive and strategist with a broad range of hands-on operating experience as CEO, COO, Co-founder, and Board Member, for numerous start-ups in diverse areas including software, payments, mobile remittances, consumer e-commerce, multi-media and education. He was instrumental in raising over $30 Million in venture capital for high tech start-up companies in Silicon Valley. He holds a Bachelor’s degree in Economics and an MBA from the University Illinois and a Master’s Degree in Artificial Intelligence from Northwestern University.


Matt Brocchini


Matt Brocchini has led product development teams at Oracle, RR Donnelley, and numerous startups. As a consultant, he's guided new product development and digital strategy for many leading technology, financial services, and entertainment organizations including Adobe, AXA IM, the International Olympic Committee, and the San Francisco 49ers. He is a proven "Garage to IPO" product executive and has built 6 start-ups with one IPO and two acquisitions. In 2015 he Co-Founded Tinkering Labs which helps kids gain the knowledge, skills, and grit that they will need to become the next generation of global innovators.

Neil Kane


Neil Kane, a member of the Burgess Institute for Entrepreneurship & Innovation at Michigan State University, is a leading authority on technology commercialization, entrepreneurship and innovation. He was the co-Executive Director of the Entrepreneurship Center at Argonne National Laboratory and was the inaugural Entrepreneur in Residence at the University of Illinois. He has founded companies in areas as diverse as software, nanotechnology, food, and toys.

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