The Disruption Decoded Blog

QPMF Product Market Fit

To Get the Right Answer You Need the Right Question

One of the most valuable aspects of the QPMF methodology is that it quickly reveals your assumptions about what’s important to your customers, how well your product or service delivers on those customer needs and desires, and how you stack up against the competition. And with the assumptions out in the open, you can take action. A prime example of this can be seen in Bootstrap Marketing’s implementation of the QPMF methodology. Continue reading →

By Matt Brocchini, ago

Quantitative Product Market Fit for Marketers with Bootstrap Marketing

I’m writing a series of guest blog posts on Quantitative Product Market Fit for Marketers for Bootstrap Marketing, a silicon valley marketing agency that helps startups launch.  It will be a five-part series.  Check out part 1 on the Bootstrap Read more

By Matt Brocchini, ago