Blog

QPMF Product Market Fit

To Get the Right Answer You Need the Right Question

One of the most valuable aspects of the QPMF methodology is that it quickly reveals your assumptions about what’s important to your customers, how well your product or service delivers on those customer needs and desires, and how you stack up against the competition. And with the assumptions out in the open, you can take action. A prime example of this can be seen in Bootstrap Marketing’s implementation of the QPMF methodology. Continue reading →

By Matt Brocchini, ago

Quantitative Product Market Fit for Marketers with Bootstrap Marketing

I’m writing a series of guest blog posts on Quantitative Product Market Fit for Marketers for Bootstrap Marketing, a silicon valley marketing agency that helps startups launch.  It will be a five-part series.  Check out part 1 on the Bootstrap site or read on… A couple of years ago, after Read more

By Matt Brocchini, ago

Is RadioShack’s Trash Amazon’s Treasure?

Poor RadioShack is getting it from all sides. Trading was halted earlier this week, and as the stock price has slid from over $23 in 2010 to 59 cents now, business and technology journalists have been eulogizing the firm with great energy.  Some of them wax poetic about the good old Read more

By Matt Brocchini, ago