Chris Sorensen, Author at Innovator’s Secret Formula

Marc Andreessen: The Only Thing that Matters

Marc Andreessen: The Only Thing that Matters to Startups (and other innovators) Continue reading →

By Chris Sorensen, 11 years07/15/2014 ago

Watch This!

Watch This! Continue reading →

By Chris Sorensen, 11 years07/14/2014 ago

The End of Competitive Advantage

Competitive Advantage is dead. Long live Competitive Advantage! Continue reading →

By Chris Sorensen, 11 years06/29/2014 ago

Halt and Catch Fire – Part 2: Future Mapping

PMF is always changing.
What could happen next? Continue reading →

By Chris Sorensen, 11 years06/24/2014 ago

Halt and Catch Fire

What’s not to like about twice as fast at half the cost? Continue reading →

By Chris Sorensen, 11 years06/19/2014 ago

Recent Posts:

Launching a New Product or Company? Check out the Bootstrap Launchpad.

Launching a new company or product? Learn about the Bootstrap Launchpad, a tested process that integrates QPMF analysis. Read more…
To Get the Right Answer You Need the Right Question

One of the most valuable aspects of the QPMF methodology is that it quickly reveals your assumptions about what’s important to your customers, how well your product or service delivers on those customer needs and desires, and how you stack up against the competition. And with the assumptions out in the open, you can take action. A prime example of this can be seen in Bootstrap Marketing’s implementation of the QPMF methodology. Read more…
Quantitative Product Market Fit for Marketers with Bootstrap Marketing

I'm writing a series of guest blog posts on Quantitative Product Market Fit for Marketers for Bootstrap Marketing, a silicon… Read more…
Is RadioShack’s Trash Amazon’s Treasure?

Poor RadioShack is getting it from all sides. Trading was halted earlier this week, and as the stock price has… Read more…
Flight of the Newtons: a tale of Product-Market Fit

What happens for the iPad thousands of times a day that happened for the Newton only once? Read more…