There is a nice article on Forbes today that refers to our book The Innovator’s Secret Formula and briefly describes the Three Laws of Disruption. Check it out:
http://www.forbes.com/sites/neilkane/2014/06/16/the-three-laws-of-disruption/
– Matt Brocchini
Launching a new company or product? Learn about the Bootstrap Launchpad, a tested process that integrates QPMF analysis. Continue reading
One of the most valuable aspects of the QPMF methodology is that it quickly reveals your assumptions about what’s important to your customers, how well your product or service delivers on those customer needs and desires, and how you stack up against the competition. And with the assumptions out in the open, you can take action. A prime example of this can be seen in Bootstrap Marketing’s implementation of the QPMF methodology. Continue reading
I’m writing a series of guest blog posts on Quantitative Product Market Fit for Marketers for Bootstrap Marketing, a silicon valley marketing agency that helps startups launch. It will be a five-part series. Check out Read more…